Pre/Post-Natal Filter
Background
On Peloton, there are classes meant for pre/post-natal women. While these classes were met with a lot of enthusiasm at launch, Peloton quickly learned that there were many reasons both men and women would want to suppress this content. This included people who:
Had lost a child or miscarried
Were suffering through infertility
Were childless by choice
Problem
While Peloton could suppress this content from search results or suggested content, people could still find and take these classes if they want to. While the initial filter indicated these classes wouldn’t be available, it wasn’t explicit that these classes might still end up in your public workout history or feed.
Before: Filter descriptions, while short, didn’t fully set expectation
Customer support received a sufficient number of complaints about this unexpected outcome to result in a change to the UI, and the Privacy team raised it to me and my team. Members had had friends/coworkers see their workout history and began asking intrusive questions. We set to updating the filter right away.
Solution
In addition to clarifying the language of the filter setting, I added additional context about the workout history behavior. With economy of language, I clarified the setting and better set expectations.
Because settings and filters pages often end up being the junk drawer of any given UI, I started poking around at other places that needed clarification. With zero engineering lift, I was also able to update the filter around sensitive content.
